Product

This is the page description.

— Product —

For more than two decades, I’ve led the creation of award-winning, revenue-generating products in Fintech, eCommerce, Healthcare, and Fundraising.

My approach is rooted in systems thinking: building scalable, intuitive experiences that bridge research, design, and engineering while aligning with business strategy. I believe great products are more than features — they are end-to-end experiences that simplify complexity, inspire confidence, and create measurable impact. Whether that means building a new B2C funnel, a B2B platform, or reimagining a legacy system, I focus on:

Intelligent innovation — developing AI-driven workflows and agents that accelerate discovery, testing, and design, freeing teams to focus on strategy and breakthrough solutions.
Data visualization as strategy — translating the complex into meaningful, digestible insights that inform decisions and unlock new opportunities.
Cross-functional collaboration — partnering with engineering, research, product, and marketing to deliver at scale while keeping users at the center.

This philosophy has guided the launch of products that not only solve problems, but also expand reach, reduce friction, and unlock growth. A few highlights:

Obliteride

Screen Shot 2022-02-19 at 11.00.26 AM.png

Screen Shot 2022-02-19 at 11.00.39 AM.png

Screen Shot 2022-02-19 at 11.07.01 AM.png

Screen Shot 2022-02-19 at 11.01.19 AM.png

A major Seattle fundraising event was relying on an agency-built platform so confusing that it required a 24/7 support hotline. I convinced leadership to bring the project in-house, enabling my team to fully redesign the participant and donor experience. In just 6 months, we delivered a dramatically improved platform. The 2020 event raised $3.1 million with over 19,000 donors — the majority first-time contributors.

REGISTRATION FLOW BEOFRE REDESIGN (SELECTED SCREENS - THERE WERE MANY, MANY MORE…]

LPL FINANCIAL

As domain lead, I oversee six core product areas supporting 22,000 advisors, nearly 5 million investors, and $1T+ in assets under management. My team of 60+ designers and 14 researchers embeds directly into Agile teams, driving strategy through workshops, journey mapping, and prototype testing. Our Discover > Define > Design > Deliver framework ensures every product release is both scalable and human-centered.

Screen Shot 2022-02-21 at 3.34.14 PM.png

Screen Shot 2022-02-21 at 3.32.12 PM.png

Screen Shot 2022-02-26 at 4.33.33 PM.png

expedia Partner Central

To help hoteliers convert casual browsers into buyers, we rebuilt the Promotions Dashboard to surface time-sensitive, margin-safe deals. The new UI featured color-coded, device-agnostic controls for managing inventory and targeting the most valuable bookings. This tool became central to how partners engaged with Expedia’s marketplace.

EXPEDIA TRAVEL GUIDES

I spearheaded the company’s first large-scale content initiative, signing a $5.7M vendor contract to produce video, photo, and editorial guides for 250 cities in 36 languages. By linking “Things To Do” content with “Where To Stay” recommendations, we converted side-door SEO traffic into direct bookings — opening a new growth channel for the business.